Interview with Dual Shaker

ABOUT THIS EPISODE

Today we talk to Pavlos from Dual Shaker, a fitness startup from Germany with production in China, sales in the US, Germany, Italy, Spain, UK, and France, as well as a pending global patent for their invention. We talk with Pavlos about entering the US, their plans for Brazil and for what they want to raise a Series A round of investment. Also, Pavlos announces a big surprise for the industry in April. Now turn in to learn more!

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Hey everybody, and welcome to a new episode of start up brand on isle. You're a podcast show with startup news and interviews from Germany. Today I'm here when my cohost killer, and we're going to drop a little bit questions on Pavlos, who is the CEO and Co founder of dual Shaker. Hello, cool, hello, yeah, hello, pablos. Yeah, Hi'm my name is Pablos GIENAPIS. I was born in Frank Wood in a raised in Frank Wood and I'm twenty eight years old. Could you tell the people a little bit more about you and then we would tell them why you're here in the interview. Okay, as I said before, I look at frankly, I started computer science university applied science and Frank Wood. During the studies, I was already self employed a couple of startups. or I work for a couple of startups as a CODA, as a program as a CD O intern city. Oh, asked listeners can already do these. You're here because you are the founder or cofounder of a startup. Right, I'm the cofounder and yeah, I have positioned cdeo of our start up, tool shaker, and and could you introduced our listeners to what dual Shaker actually is. Of course too. Will Shaker is a fitness start up. Will Shaker is developed a technology to help sportive in people mixing their powder and their liquid it an easy and usable way by providing a unique multi chamber Shaker system. Can you obvious this idea? That's a good question. Actually, it was on my idea because I joined dual Shaker as a CO founder just last year in August. It was the idea of my co founder of Adam and, who's really into ...

...fitness, and actually the idea started really years ago in mixing normal beverages with alcohol and he had an idea of adding an additional part for the alcohol at the bottom of the bottle and with a twisted they both compartment should then mix. But after couple of failos and tests, Adam decided to switch the industry. And then he switched the industry to construction industry and created there the the first version of the Duel Shaker. But the fruction industry is really, really are you are you're talking about sense. There are when you create a new product. So then, after fail doing there, he decided, okay, let's go for in this industry, which has a bit much, much bigger volume and market, and then he decided to switch to the fitness industry and after this switch I joined him last year. So basically you're already in the third iteration. That means at first it should be alcohol mixing drink. Then he went into construction and from construction into fitness. Right exactly. But it is to say that beverage mixing was just the plain idea, with really, really, really basic prototypes. In the construction industry it was more concrete, and now in the fitness industry we're already established and producing. What is the use case for your product? You are aiming at people who were keeping fit and want to mix some liquid with some powder. Could you give us a little bit more details what it is actually made for? That's, of course, our target market is actually, as you mentioned, all the people who dose sports, who are into fitness, who want to have a healthy lifestyle...

...and, in addition to that, also for people who are doing diets, i. which is also a healthy lifestyle. And I give you just a quick use case. Quite example, you're working out and you're taking protein shakes and for the protein shake you have to mix the protein with a liquid. Normally it's milks, sometimes it's water. We aiming for this market when you want to have really fresh drinks, because with our Shaker you can have fresh drinks at the time when you want to have your shake. I see, and your Shaker is actually made of plastic and I would assume you're actually not producing it here in Germany. Right, right, I'll shake is made out out of plastic and, as all our competitors, we are producing in a China, not in Germany. That is quite interesting because we're doing this interview because you also do you have an office in the US, and I would assume that's the biggest fitness market in the world. And now you do have out the headquarter in Frankfort, you have an office in the US and you producing in China. Isn't it a little bit too much logistics for startup? How do you actually handle this complexity? We started with a company in the US because our main market is actually the US, because it's a really, really, really huge market and the fitness industry is really growing very fast there. So we thought, okay, let's create an anall see there back in California. Actually the whole business. It's managed, as you said earlier year, in Frank Food from Germany. Yes, it is a lot of work to organize all the delivery and the production from China, either to Frankfort or directly to the US. And you're right, it's a lot of work for...

...start up, but this is what we chose and in comparison to all other text startups, we are start up which has a physical product. People always forget that they have a physical product and whenever physical product there's always production, there's always delivery from one country to another. We are handling this with like Adam and me together, but we have a lot of freelance to put you work together, spread all over the world and which are helping us to do this. What would be interesting for our listeners at the first stage would be how did you actually get your production capacity in China? You just don't go on a website and book I want to have x shakers there. So it's a little bit more complicated, right. It is indeed the complicated process. Yeah, first of all you have to find is suitable factory, suitable production factory which can produce also in the quality we want to produce, because our product actually is German engineer and we want to have German quality standards. Yeah, we were raised in born here in Germany, so we know what Germany quality standards are. That's that's the first thing, finding a suitable production factory. And then, as you mentioned, it's about the price, because the fact that will not produce ten or hundred shakers for you. First of all they have they have to create the mode for the Shaker, which is very, very costly, and then they say, okay, we have a minimum capacity, we have to order. Then we start producing after this, and that's why we have also a seat investment, a seat investor who was backing us up at the beginning, for especially those costs and, in additional also the patent cost, because our product is worldwide patented. I see. That's the next interesting idea, because how do you actually putty? At first, tell us a little bit more about the process, how you actually selected the...

...company there in China. And secondly, what would be very interesting for our listeners would be how he approached the global pattern, because there is something I also would not know how to do. Yes, of course, selecting the production factory or was done by by other back in the days, and he just scouted the Internet and you just gouted on Ali Baba and several sites who are good factories and producers. Then He created, as we always say, like a top five for tip top ten lists, went into interviews with those people, with the managers of the factories, and then finally show a factory which is also producing for Walnut in America, and then we said, okay, this is a good factory because the factor is also producing for Walmart, so the factory knows how to produce in a really, really high quality. And regarding the patent issue, it's not that we are patenting our product in every country or pat and painting in every country. We have a lawyer who is doing this for us and who's going from country to country and who specialized in patent issues. Do I rightly assume that Adam was not only conducting the interviews by skype, but he was also going to take a personal look into the factories in China? At the beginning, it was just like online, because it's not payable to fly over to every factory you you have on your list. This is not a real, really doable as a startup. And he got his final decision when he got this fund the stasion. He flew over to Hong Kong, where is the management of the factory, and talk to the manager, made the contracts, and then the Ninja is organizing actually the production in shenst now fast. Oh, I see. Okay, that...

...that's a that's a very typical split, having the production inchinsin and the management in Hong Kong, okay, and now going from here. For a German startup, it's quite a big step to take it in the US. How did you actually approach that and how did you end up within LLC? I assume you once again involved some lawyers. Exactly as I told before, we working with filancers all over the world and the founding the ALCA company was made by a lawyer in the US. Fast he's a freeance lawyer, so we booked him, He created the LLC and we're entering the US markets nowadays. I would say, is not the act difficult anymore. We just sent some shakers to the to Amazon storehouse in the US, and now we are selling also on Amazon. So actually we're selling currently only by Amazon, and that's why we could enter the American market quite easily. I see. But what would you need? The American legal umbrella for if you're only selling via Amazon, I assume you have further expansion plans in the US. We are right. We as I thought before, at the beginning we already targeted us as our main market and that's why, also at the beginning of the decision to create the LC and entering the US via Amazon and why are just to put it is just the beginning. But actually that makes it sound very easy. It just delivered to where house of Amazon international experience check. But I do assume you have to do a lot more to kind of pull out the product out of the shelf that customers want to buy it. How do you actually approach marketing? Yeah, marketing, as we are based in Frank Uts, we started first of all with the local marketing and went from start the story in Frank Wood. But it's difficult for us to local marketing in the US.

That's why we have a distributor there. We have now since last year, the end of the year, we have a distributor and this distributor is now also marketing our product in different stores with different other smaller wholesale companies and smaller distributors. So we have a company. Their Distribution Company actually try and also to sell parallel to Amazon, our shake us. In addition to that, we are doing, of course, social media and everything. What we're doing we doing on our own and also with the help and freelancers worldwide. What hint would you like to have gotten before you entered as seat too in this company and then found yourself? Well, I'm producing in chance and in China and then I have to chip it to the United States, where local entity which is trying to sell there and there and there, and we are also selling by Amazon and we are also selling locally here. What what would be the hints or the hacks you would have liked to got an upfront before entering this stop, and also something which you could give to our listeners here. First of all, how I have to say like don't stop. Yeah, even if that time, to just just push and try, try to get your product out there and cause not an easy product, because it's a very, very complex process. But I would say get, first of all, get a good Manu fact and let him produce some settles so that you see actually the quality of the product is going to produce. Then, secondly, I would really recommend you get some distributors into your boat, because you are doing start up and you can't walk all over Germany, all over the world and try to sell your product. You can do the start small fire, but the fire gets big and bigger, and that's why you need help from outside, from selling experts, from distributors. This is a second really...

...tip I can give you. And the third one is you should really really work and consider working with people all over the world and not only here in the people from Germany or where you located from, frankfoot. The world is big. Knowledge is distributed all over the world and perhaps to day is a guy sitting in another country who is much, much smarter regarding an issue, for example the selling issue or website issue, etc. Etc. And that's why don't stop at the borders, just cross the border and go go beyond. Thank you very much. That have been all of my question killer o. There some questions you would like to raise. So it sounds very easy for me and I would like to get a little bit deeper. And I have one question regarding the first prototypes. I guess you had created son of same. So who did the design and how went all this process of the prototype creation? Okay, first of all, APP say it's not easy, because if it would be easy, everybody would do this and creating a physical product. It's perhaps one of the hardest startups out there in regarding to other tech hype nowadays. And as I told before, we created a competition also for the Duel Chake, a logo, and from there we got our designer. The designer started to create the first version of the digital duel Shaker. We worked and currently all to working with rendering experts and then they started rendering the first version of the Dude Shaker. The surrendering then was provided to China, to our production factory, and with this rendering the production factory could create the mold, and the mold is the key to the production chain. With this mold the mass production can start. But before the mass production, of...

...course, they Chinese factory management, created some samples for us. They sent the samples here to frank would we just had a look at them, give provided the feedback by email to them and while skype and so for they improved the samples till we were satisfied for mass production. How do you promote your product in Germany? So what is the best way for you to sell this product. And did you get the first feedback from the clients? And with today's a talents, I can't tell you verbs how we started selling the product here in Germany. Just took the car of my parents, put in some hundreds of steel shakers and start driving here in frank could and the region of peasant from store to store and sell from doctor door. That's how we got into a thirty plus stores here in Germany, different chains, also fitness chains, fitness stores, and this is how we started, and this is how we started also the promotion. Then we got our distributor here in Germany who's now also selling for US German wide. In addition to that, we are doing, as I mentioned before, the social media marketing and also Amazon Marketing, Amazon advertising, and also be are sponsoring from here and there some sports groups here in in front put, such as the calistatics group, for example. So just to get the Shaker out there and to get the recognition and to get the brand out there. Okay. And what do you say? It here in Germany for and higher computer as a product. Yes, we sell it in Germany for eighty. Our product is like. Regarding the competition, we are the most unique shaker out there regarding our competitors, because we...

...have a really, really compact Shaker. We don't have additional compartments at the bottom of the Shaker. That's why our Shaker really is the worldwide unique and our also our process, how to mix the powder and the liquid together, is really, really unique worldwide. You mentioned it. You as a CITEOS, a company. What's your responsibility? Yeah, my responsibilities like I'm I'm the Tech Guy, I'm the NERD and I'm the Geek. I'm responsive for the whole web solution. I'm responsive for the whole web issue. So the website that you can shop be were actually building an ecommercihop together with our interns. I'm managing we have two interns. I'm managing the interns also go they're doing internship the duel Shaker. On the IT Department. I'm managing also the block and I'm also managing a bit of the community, doing like social media and see you optimizations. I might do have one more question. Sorry, just came to me doing q and kill been talking. You're in Germany, you're in the US. Okay, check. What would be the next country you would target and why? I have to say we are also selling an Italy in Spain, in UK and in France. Why? Amazon? So actually they're selling the more or less one sort of euro or one part of Europe. And the next big market, which is really interesting, like in total, is Brazil and UK, because Brazil and UK are one of the fastest growing fitness markets worldwide, like Germany and us is also growing, but Brazil and UK is really, really crazy, and that's why we want to enter, perhaps in q two or q three, into UK and into Brazil.

Well, Pavlos, was great having you here at the end. I do think you're currently on the search for investments. Could you elaborate a little bit on what you searching for in series a funding? Yeah, thanks for having me, and you're right. We are currently looking for serious a funding and applying for severable programs for pushing now the applications out there and to create the the next big thing in the fitness mark up city, together with a global pattern and already up and running distribution in several countries. Right we are not a start up which has no product. We have a product. We have two distributors in the US and in Germany. The distributor in the US is also selling to South America, to the Caribbean islands, also to Mexico, and we have a worldwide patent. Some patents are through, some patents are pending and we have, I want to say we have in April we have a big, big surprise for the whole industry. Well, sounds pretty promising and let's talk after this the surprise. Okay, yeah, thank you.

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